vêtements et accessoires

Fusing Ice Cream and Fashion

An unusual creation appeared on the runway during the most recent Paris Fashion Week: an haute couture gown made from cocoa bean husks.

The “Vegan Dress” is a result of a collaboration between ice-cream brand Magnum and luxury Dutch fashion designer Iris Van Herpen. The design was inspired by Magnum’s vegan ice-cream bar and modeled by French fashion model Cindy Bruna during Van Herpen’s 15th anniversary show in Paris earlier this month.

The creative team made the dress using 3-D printing technology and incorporating sustainable materials, with cocoa bean husks processed to create a fully organic biopolymer material. Each element is meant to reference the ice cream’s ingredients, fusing the brand’s motif of melting chocolate with Van Herpen’s fluid designs.

Branching into sustainable fashion

Magnum said this is just its first step into circular fashion as it commits to becoming more sustainable. The brand has partnered with the University of Leeds and will commission a research project with the Leeds Institute of Textiles and Colour (LITAC) in the School of Design to explore how it can develop more accessible, sustainable fashion using by-products from ice-cream ingredients.

It may seem unusual for an ice-cream brand to venture into fashion, but Magnum is known for previous projects that branched out from traditional advertising into art, music and film. For example, it has created street murals, designed beach towels that helped facilitate social distancing during the Covid-19 pandemic and commissioned the Pope’s portrait painter to make an original artwork inspired by Dante Alighieri and his muse Beatrice.

“It is truly exciting to be able to work with Iris Van Herpen on the ambitious project of creating a haute couture dress that is born from a cocoa bean, as sustainable and vegan as our ice cream and also to be able to partner with the University of Leeds to bring to life more accessible, sustainable fashion using by-products. Another step into this iconic partnership between Magnum ice cream and the most amazing creative people in the world,” Tomás Ostiglia, executive creative Director of LOLA MullenLowe Madrid, said in a statement.Read more at:dark purple formal dress | formal dresses online

No Comments Found

Leave a Reply